When every other company is offering sales and discounts, it can be tempting to give away your products for less than you originally intended. However, strategic pricing with an eye on the long game is essential for any business. Instead of cutting prices, businesses need to strategically think about how they want customers to view their brand and what that will cost them. Giving away things for cheap doesn’t feel good at the moment, but has a ripple effect on your operation and can hurt brand perception in the long run.…